COMING SOON!

PREVIOUS CASE STUDY

3 of 3

AFRICA IN NUMBERS*

US$2.1tr

Household 

consumption

by 2023

1.5bn

Population

by 2030

50%

Of the population

will live in cities

by 2030

*McKinsey Global Institute; Lions on the Move II, 2016; Africa 2017; E&Y Attractiveness Program Africa, 2017 GSMA Intelligence; The Mobile Economy Sub-Saharan Africa, 2015; Euromonitor International

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